White Paper on Big Data – Is Big Data Really Such a Big Deal?

8 June 2015

Big Data is hot and is right at the top of the management agenda. This is happening primarily because the mountain of data, which is growing at an explosive rate, has seemingly endless applications.

But does it really? What can you actually do with all that data that we primarily collect from the internet and social media? Big Data is unstructured – that is one of its distinguishing features. An important question is how you turn that data into Smart Data with demonstrable added value for business and marketing policy. And what steps are the best to take to avoid the already infamous pitfalls?

In this white paper, we explain Cmotions´ vision for the application of Big Data in Fact-Based Marketing.

Download our White Paper Big Data here (now only available in Dutch).


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