Inspiration Session Data-directed working, how do you do it?

19 July 2018

Article written by Marjolein Geesing, Accountmanager

On Thursday 1 November 2018 in Amersfoort we are organising an interactive inspiration session on data-directed working. We are seeing that many organisations in the public sector want to take more direction from data, but how do you actually organise it in practice?


Inspiration Session: data-directed working, how do you do it?

During this afternoon, our clients will tell us about their experiences in practice. There’s also time to ask questions and share experiences.

2:00 p.m. Arrival reception with coffee & tea
2:30 p.m. Introduction by Marjolein Geesing (Cmotions): developments in the market
3:00 p.m. Daniëlle Koning (UWV) speaks
3:45 p.m. Marteyn Roose (Achmea) speaks
4:30 p.m. Discussion and questions from the audience
5:00 p.m. Refreshments & comparing notes


Speakers at the inspiration session

Danielle Koning van UWV spreker bij inspiratiesessie


Daniëlle Koning is a senior market researcher. She has played a major role in bringing the UWV organisation closer towards customer-focused thinking. Her work on customer journeys have been rewarded with the title of “Market Researcher of the Year” at the MOA Awards 2018.




Marteyn Roose van Achmea spreker bij inspiratiesessie


Marteyn Roose is the Director of Private Customers at the insurance company Centraal Beheer and covers the brands Centraal Beheer and FBTO. He has a rich history in telecoms, since 2012 he has been working with his usual passion for customers at data at Achmea.






Signing up for this event is unfortunately no longer possible. Do you want to stay informed of upcoming events? Sign up for our newsletter or send an email to for questions or more information.

Would you like to find some inspiration right now? If so, read this article: Data-directed working – how is it done?


Do you want to know more about this subject? Please contact Marjolein Geesing using the details below

Marjolein Geesing, Accountmanager

+31 6 52 48 39 97

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