Fact Based Marketing Scan

In many sectors it is impossible these days to stand out as a company based on your products alone. It has become necessary to operate in a customer-focused manner. Due to the wide array of communication options, however, this has become increasingly complicated for companies. To set yourself apart from the competition it is therefore crucial to excel in analytical skills.

Cmotions is the independent specialist when it comes to applying customer data for Marketing and Sales. Based on our unique knowledge and experience in the field of Database Marketing, Marketing Intelligence, CRM and ICT we have developed the Fact-Based Marketing Scan.

During the FBM scan you are presented with several statements with regard to seven subjects. Indicate per statement to which degree it applies to your organisation. Filling out the questionnaire should take approximately 10 minutes. The FBM scan offers an indication of where your organisation stands with regard to customer-focus and marketing intelligence.