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Expertise Area

Data strategy

Since our beginning in 2002, we have been actively applying data science to a wide variety of optimization problems: predicting customer behavior with, for example, churn models, more effective marketing through intelligent targeting and segmentation, resource allocation of production lines in manufacturing environments, predicting and measuring channel migration by consumers, attribution issues, process improvement through process mining, to name just a few examples.

Sustainable value extraction from data with the right organizational setup

What can we do with our data?
How can we make data valuable?
How do we get the organization on board and ensure it truly works in all organizational aspects, from data infrastructure to people and competence?

We achieve sustainable value with data by clarifying where you add value with data, now and in the future.

We develop a clear data strategy for the targeted use of data and analytics in marketing, operations, HR, and new business.

We assist in setting up a data-driven organization and culture to achieve sustainable value from data.

Curious about how data-driven your organization or setting the direction?

Do the Data Scan

Curious about how data-driven your organization is? Do the data scan for free (Link data scan) and see where your organization stands and what it needs to focus on to grow in data-driven work.

Setting Direction with Target to Data

We help determine the right course with our Target to Data approach, where organizational goals lead the way data is used.

Setting up with a focus on balance in the journey towards a learning organization

We show how to achieve goals with skilled individuals, the right organizational structure, and culture for a learning organization, effective process design, and the supporting technology (data and marketing automation) needed for it.
For this purpose, we have developed proven methods that help ensure this growth happens in a balanced manner and covers all organizational aspects.

Thinking and acting with short-term results

We follow an approach that combines thinking and doing, where we combine tangible results with the establishment of a solid foundation. We work with the organization from our expertise on concrete steps, ensuring that we also carry out concrete use cases or projects with visible results alongside fundamental matters. This provides the right energy to nurture the change and achieve organizational goals.

Our Satisfied Customers

We conduct data strategy, setup, and change projects for and with an impressive set of customers such as Argenta, Volksbank, Doctors Without Borders (NL), and many others.

Making Data Strategy Work for You - What to Expect

We follow an approach that combines thinking and doing, where we combine tangible results with the establishment of a solid foundation. We work with the organization from our expertise on concrete steps, ensuring that we also carry out concrete use cases or projects with visible results alongside fundamental matters. This provides the right energy to nurture the change and achieve organizational goals.

Clear direction with the Target to Data model – a clear data strategy.
Concrete steps towards a data-driven organization that achieves goals.
Balanced change towards data-driven work and the right organizational setup. With an eye on short-term results and the right foundation.
Proven approach with broad experience in various industries and organizational growth phases.
Experienced professionals with an understanding of the organization.
Principal Consultant

Peter Reddering

+31 6 50 60 50 01
p.reddering@cmotions.nl

Want to know more?

Book a meeting with Peter Reddering and learn more.

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Discover more expertise areas

Data Science & AI

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