Come to Congres Podia & Festivals on 13 September 2017!

30 August 2017

Article written by Priscilla Huisman, Marketing & Communications

Congres Podia & Festivals- the Netherlands Music Venues & Festivals Conference

The Netherlands Association of Pop Venues and Festivals (VNPF) and TivoliVredenburg believe in a conference that brings together music venues, festivals, alliance partners, stakeholders and suppliers. We want it to be a worthwhile gathering where we make progress on the current issues facing our profession.

Seize opportunities. Enter into debate and develop the next steps to take for the future. Get inspired. Get energised. Get issues onto the agenda. Get information about trends and developments.

This conference is for anyone who makes or wants to make a positive contribution to the best live – pop or otherwise – music sector! Music professionals, staff from music venues/festivals, bookers, promoters, policymakers, managers for musicians, foundations, directors, suppliers and students: all are welcome at the Congres Podia & Festivals.

To register to attend the Congres Podia & Festivals, please click here. If you would like to find out more about the programme, please click here.

 

Sub-Session on Data & Audience Reach for Culture in Utrecht

Our colleague Wouter van Gils, together with David Langerak from the Municipality of Utrecht, will present a session on Data & Audience Reach for Culture in Utrecht. The presentation will last for 1 hour and will start at 4.15 p.m. in the Punt room.

Data is hot. Many cultural institutions want to do “something” with data, but because data is such a broad concept, they often don’t know what. A lack of financial resources and priorities can also play a part in determining when something is eventually done with data. A year ago, the Municipality of Utrecht and a number of cultural institutions in Utrecht launched a project to look into how data can help optimise their audience reach. Attracting a new and wider audience by sharing and studying attendance data is the top priority in this. Some of the key questions include: who are we and are we not attracting to what we put on? How can cultural institutions reach a wider and more diverse audience and how can we learn from one another? What has been the outcome? What were the difficulties? What is the outlook now?

This session will provide: Insight into how the cultural institutions in Utrecht handle data and how data can help them to optimise their audience reach.

 

Contact

Do you want to know more about this subject? Please contact Priscilla Huisman using the details below

Priscilla Huisman, Marketing & Communications

+31 6 11 52 81 99

p.huisman@cmotions.nl

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