The retail market continues to shift rapidly. Online retailers are still undergoing spectacular growth, although in an increasingly competitive and international environment. Traditional bricks-and-mortar retail is wrestling with how it should sustain itself and what channels it needs to use in this rapidly changing landscape. Both face the same challenge to optimally serve, excite and retain their customers – with data, the actual displayed and measurable customer behaviour, being a crucial key. Cmotions helps retail achieve success using data and insight. With the right choices. But we also put data to work and ensure it works well within the organisation. The infographic below shows where the goals, developments and challenges for retail lie and the propositions with which Cmotions is helping.
Long-term profitability is crucial for survival in the turbulent retail market. For existing brands, this means it is essential to keep up with consumer developments, the shift in channels and service concepts and to really know and embrace the customer. This ultimately produces the desired development in the customer base and a future-proof image. Customer value and brand value based on the right relationship with customers or future customers.
Interpreting the goals presents major challenges. A retailer can only create a connection that leads to retention if it is capable of truly understanding and properly serving the customer. A crucial part of this is exploiting the right channels with consistent interaction between them. With the explosion of marketing tools and legislative and regulatory pressure, there are now additional challenges involved in using your marketing and service budget in an effective and compliant way. Read more about the various Cmotions propositions to find out how we are helping retailers such as IKEA to be successful with data.
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