Using Data to Overcome the Banking World

Cmotions started out in the financial sector and has been delivering value in its assignments in this industry for a long time. From providing strategy and direction to delivering insights for tactics and continuous optimisation. Our experience and knowledge of the industry means we are familiar with the goals, developments and challenges that banks face. With our solutions, we can help to overcome these challenges and make a purposeful contribution towards achieving a data-driven organisation with innovative business models.








We can only deliver value when we are contributing towards our clients' goals. Profitability in the banking sector is under more pressure than ever before. Concentrating on financial goals alone is not enough anymore. This means seeking the ideal balance between risk management and cost management on the one hand and satisfied, profitable customers on the other. A strong basis for the long term can only be maintained by concentrating purposefully on healthy growth, development and the retention of customers based on customer insight.

Customer developments

  • Personalisation
  • Shift towards digital and mobile
  • Socialisation
  • Individualisation
  • The pampered customer

Developments in the industry

  • Competition from fintech companies
  • Macroeconomic developments and monetary policy
  • Confidence in the sector is low
  • Rapidly changing legislation and regulation


Customer focus and retention

Digitisation and omnichannel structure

Relevance of existing business models

Compliance with legislation and regulation

There are huge shifts going on both in terms of developments in customers and in the industry, and the impact of legislators is growing too. Technology (and the changes in customer behaviour that are associated with it) is affecting the internal organisation in ways that are often difficult to gauge.

Propositions - how Cmotions helps


It’s the model, stupid!

26 July 2017

On Thursday, 15 June 2017, Cmotions was in attendance at Het Grootste Kennisfestival van Nederland. Let’s... read more

How apps, digital trust and collaboration make blockchain a disruptor

8 June 2017

On Wednesday, 7 June 2017, at the base of Rockstart on the Herengracht in Amsterdam, the 49th Bitcoin Wednesday... read more

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Do you want to know more about this branche? Please contact one of our specialists in this area:

Peter Reddering, Principal Consultant

+31 6 50 60 50 01

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