Month: October 2015

18th of November: DDMA Data Day

25 October 2015

New business? Smart data! On Wednesday, 18 November 2015 the DDMA Data Day is taking place... read more

Hype …..

15 October 2015

The problem with hypes is always that the subject of the hype will never be able... read more

The Big Data Expo 2015: RTL & Bol.com

9 October 2015

RTL Netherlands: Media data intelligence Geoffrey van de Meer (Manager Consumer Intelligence) told a packed room what he... read more

Book review: The Rise of the Platform Marketer

9 October 2015

Performance marketing with Google, Facebook and Twitter, plus the later High-Growth Digital Advertising Platforms. Authors Graig Dempster & John... read more

What is the power of the Net Promoter Score?

2 October 2015

“Do what you do so well, that they will want to see it again and bring... read more

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