Month: June 2015

White Paper on Big Data – Is Big Data Really Such a Big Deal?

8 June 2015

Big Data is hot and is right at the top of the management agenda. This is... read more

Cmotions customer value lexicon – An overview of the most important marketing terminology

5 June 2015

The marketing world has a whole set of jargon of its own. Here is an explanation... read more

Report: Winning with analytics

3 June 2015

The third edition of the Cmotions Fact-Based Marketing Tour was held on 16 April at the... read more

Report: Multichannel Conference 2015

3 June 2015

There are many misunderstandings about big data: a substantial Excel spreadsheet is often casually described as... read more

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